3 films
character-led stories created for one connected campaign
Case study · Video production
Real drivers. Real stories. Built to move.
We produced and edited a high-energy social campaign for Bolt Taxi, using character-led commercial films to support driver recruitment across Bratislava.
30 sec
social-first runtime for each core campaign film
3 shifts
day, evening and city-driving perspectives represented
1 city
a locally grounded campaign built around Bratislava
Project overview
A recruitment message made human.
Bolt needed a localized visual campaign that could communicate the practical and personal benefits of driving in Bratislava without feeling like a conventional recruitment ad.
The assignment
Minerva Visuals developed and produced three short commercial films built around real driver perspectives, connecting Bolt’s value proposition to recognizable routines, goals and city environments.
Creative directionPre-productionFilmingEditingColour grading
The campaign goal
Show prospective drivers that Bolt can fit different lifestyles: greater autonomy, flexible earning opportunities and a practical way to balance work with personal commitments.
AutonomyFlexibilityIncomeLocal relevance
The challenge
One offer. Three different motivations.
Avoid the standard recruitment ad
The films needed to feel grounded in real people and recognizable daily situations.
Represent different driver needs
Each story required its own motivation while remaining part of one consistent campaign.
Work in fast social feeds
Every film had to establish character, context and value within a compact runtime.
Our approach
From driver insight to social-ready film.
Story direction
Defined three human motivations behind driving for Bolt.
→Pre-production
Developed scripts, locations, shot plans and visual treatment.
→Production
Filmed each driver across distinct Bratislava settings and shifts.
→Post-production
Edited, graded and prepared the campaign for social distribution.
Campaign films
Three stories from the driver’s seat.
Each film focuses on a different reason to drive, while maintaining the same energetic visual language and campaign message.
Film 01
Rado’s story
Autonomy and local route mastery, captured through a shift in the historic streets of Old Town Bratislava and the effortless workflow of the Bolt Driver app.
Film 02
Števo’s story
Financial goals and night-shift flexibility, framed by the neon-lit atmosphere of Bratislava and the earning opportunities available during peak hours.
Film 03
Dada’s story
Work-life balance and security, showing how daytime driving can work around family commitments while providing a dependable income stream.
Behind the scenes
The creative crew.
A focused production team shaped Bolt’s value proposition into authentic Slovak stories, from screenplay and cinematography through editing and colour.
ScreenplayRia Schneider
Director of PhotographyAdam Khaled
CameramanMario Vojtas
Video Editor & ColoristGamal Hassan
Campaign outcome
Built for reach, recall and recruitment.
Prepared for distribution across Meta, TikTok and YouTube, the campaign combined localized storytelling with a clear driver-recruitment message.
+48%
Driver sign-ups
Direct sign-ups attributed to the localized recruitment campaign.
1.2M+
Social impressions
Localized campaign exposure across the selected social channels.
74%
Video retention
Audience retention achieved by the short-form campaign edits.
Next project
See how Perch Mobile became one connected digital product system.
Continue to the next Minerva Visuals case study or explore the full selected-work archive.
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