1. J&J is a lifestyle fashion brand that has resulted from modern and disturbing clothing. With the lack of wholesale and traditional retail opportunities in recent years, it was necessary to focus on online distribution and revitalizing their online presence with our E-commerce solutions in order to extend the brand's reach to new audiences online.
2. JNJ shop didn't have an established brand identity system as it is a supplier who came up with a remarkable business plan of switching to a brand based product and move all their sales to the online market due to the pandemic crises which hindered the sales distributions of fashion market because to the lock down.
3. As a brand that is historically associated with older age-range of audiences, our goal was to disrupt their old branding strategy and re-build a new one, that focuses on increasing the perceived value of their products for a younger age range, according to the stakeholders new business plan.
1. We have created a sophisticated user-centered UI/UX design for an online shop, which aims to inspire and attract this wider younger audience.
2. We worked closely with the J&J team on re-building a new visual identity system that could connect and rejuvenate the brand with the new target young age-range.